• Understanding Upwelling

    Understanding Upwelling

    How Cold Water from Below Creates Hot Fishing Above Along the coasts of Baja and Southern California, some of the most productive fishing water doesn’t flow in from somewhere else — it rises up from below. This process, called upwelling, is responsible for the rich marine ecosystem that makes our region one of the best…

  • How to Read SST Charts for Fishing

    How to Read SST Charts for Fishing

    🌊 View Today’s SST Chart Check today’s water temperatures on our free animated SST chart — updated daily with NOAA satellite data. Pair it with the chlorophyll map and AI enhanced regional charts to find where fish are holding. Why SST Charts Matter for Fishing Sea surface temperature (SST) charts are one of the most…

  • Best Water Temperature for Yellowtail Fishing

    Best Water Temperature for Yellowtail Fishing

    Yellowtail and Water Temperature California yellowtail (Seriola dorsalis) are one of the most temperature-sensitive gamefish on the West Coast. They’re warm-water fish with cold-water tolerance, which makes them uniquely responsive to the temperature patterns you can see on SST charts. Understanding their preferred temperature ranges — and how those preferences shift with the seasons —…

  • Finding Temperature Breaks

    Finding Temperature Breaks

    🌊 Find Temperature Breaks Today Check the current SST conditions on our free animated SST chart — updated daily with NOAA satellite data. Pair it with the chlorophyll map and AI enhanced regional charts to find where breaks are concentrating bait and fish. A temperature break is the single most important feature on an SST…

  • How to Find Halibut Surf Fishing in SoCal

    I really love this video, makes me want to get up early and head to the beach to catch some halibut. I like his breakdown of reading the surf for halibut. Key takeaways: Start at river mouths or jetties, look for sandy areas near structure, fish the incoming tide, work your bait/lure in patterned areas,…

  • Palomar Knot — How to Tie the Strongest Fishing Knot

    Learn how to tie a Palomar knot in 5 easy steps. The strongest fishing knot that retains 95% line strength. Works with braid, mono, and fluorocarbon.